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xo, hope

This corner of the website is very important to our owner and founder Hope, as blogging was a huge stepping stone to where she is today. Enjoy our various content about social media, entrepreneurship, and more personal topics from hope.

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Yesterday, Facebook announced how they REALLY feel about posts that specifically ask for engagement (likes, comments, and shares). They’re coining this tactic “engagement bait” and if you’re an avid Facebook user, you’ve seen this all over your news feed.

marketing

December 20, 2017

Facebook says goodbye to engagement bait

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If you use Instagram for your business, chances are, you’ve probably experimented with Instagram Stories. If not, you should be! This Snapchat-like feature allows you to tie moments of your day into a slideshow format. You can add text, stickers, emoji’s, filters, and more to your Instagram Stories. The photos and videos disappear after 24 […]

marketing

December 18, 2017

Instagram’s exciting new feature: Highlights and Archives

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Check out the social pages of any major restaurant, clothing store, or service-related company, and you’re bound to find negative comments and reviews. Before you say, “Can’t I just delete them from the page and pretend they never happened?”… let’s take a step back.

marketing

November 29, 2017

How to use negative comments and reviews to your advantage

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I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too. But […]

marketing

November 22, 2017

How to use holidays in your social marketing plan

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