November 22, 2017
I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too.
But a popular topic amongst marketers is how to work holidays into your social media content, if at all. Here’s a few questions I ask myself before I propose a holiday-themed post for a client’s content calendar.
Why do you need to ask yourself these questions? Because if not…
I’m a firm believer in quality over quantity. Don’t force yourself to post 7 times per week just because you read an article that told you to do so. If certain holidays jive with your brand values and work culture, showcase what you do to celebrate them. If not, engage with other people’s posts and enjoy the holiday cheer. Then, move on to a piece of content that you know your audience will resonate with.