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xo, hope

This corner of the website is very important to our owner and founder Hope, as blogging was a huge stepping stone to where she is today. Enjoy our various content about social media, entrepreneurship, and more personal topics from hope.

the full post

As of December 12th, you can now follow specific hashtags on Instagram. I always get excited whenever I discover a new Instagram #girlboss, fashion blogger, or artsy business that inspires me, so I’m excited that this feature will make that a whole lot easier. It’s also just another way that your brand can be discovered […]

marketing

December 21, 2017

Just another way to grow your business with Instagram

the full post

If you use Instagram for your business, chances are, you’ve probably experimented with Instagram Stories. If not, you should be! This Snapchat-like feature allows you to tie moments of your day into a slideshow format. You can add text, stickers, emoji’s, filters, and more to your Instagram Stories. The photos and videos disappear after 24 […]

marketing

December 18, 2017

Instagram’s exciting new feature: Highlights and Archives

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I’ve been known to say “That’s my favorite holiday!” about 5 or 6 different holidays. I absolutely adore 4th of July, Halloween, Thanksgiving, Christmas, and New Year’s Eve. I even love the overpowering and overdone Valentine’s Day. And if it’s National Chocolate Chip Cookie Dough Ice Cream Day, you know I’ll celebrate that, too. But […]

marketing

November 22, 2017

How to use holidays in your social marketing plan

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