April 11, 2019
Full disclosure: I wrote this blog post a long time ago and it was stuck in my Drafts. But I’ve recently had a few questions about my thoughts on this, so it reminded me to share this!
Today’s blog post is all about engagement pods! If you’re not sure what an engagement pod is, it’s basically an arrangement between like-minded individuals (boutique owners, health and fitness coaches, online marketers, etc.) that they will consistently engage with each other’s content in order to try and “beat” the social media algorithm. The goal behind these engagement pods is that if everyone in the pod likes, comments, and shares each other’s content consistently, they’ll be able to reach more people and grow their following faster.
Engagement pods have been around for a couple of years, but they seem to be growing in popularity lately, as it gets tougher and tougher to stand out on social media. Engagement pods are most popular on Instagram, and while I understand the intent, I’m just not a big fan of them. Here’s why:
I realize that the points I make here may not ALWAYS be true. But, I do think they’re true the majority of the time. If you’re in an engagement pod that you’ve truly seen benefits from, go for it, girl! But if not, here’s my advice: Just focusing on showing up consistently. Bring your truth. Share your value. Don’t give a you-know-what about the algorithm. 🙂 Share what you’re passionate about. Share what your ideal audience member wants and needs to hear!
For LONG-TERM SUCCESS (isn’t that the goal, always?!), it’s better to build slow. When you build slow and stay consistent over a long period of time, you build a genuine audience that will be more connected to you if they’ve been a part of your journey for a longer amount of time. If you grow your account really fast, that’s great, but that large audience likely won’t be as engaged with you if they truly knew your story and your journey. Your goal should always be to build an audience that truly feels like they have a relationship with you! Don’t forget: It’s better to have 1,000 followers that are true fans who really care about your content and truly love you than it is to have 10,000 followers and maybe 500 of them care about you. A high follower count means nothing if there’s not influence, connection, and meaning that comes along with it.
I hope you found value in this!
*Save the graphic below on Pinterest so you can easily come back to it!