July 9, 2019
Creating promotional/value-add content for your business is SO important, but there’s a common problem with many business owners:
They’re not repurposing any of it! And that’s why some get EXHAUSTED if they’re constantly in “creation mode”.
You should never, ever think of your content as “one and done.” I recommend creating evergreen content as often as possible! Evergreen content consists of blog posts, graphics, e-books, videos, etc. that have no “expiration date”. They can be shared today, a month from now, and even a year from now. It’s content that is “timely” or relevant any day of the year. Make sense?
Also, you can’t expect that 100% of your audience (or even close to that) will see your blog post, video, podcast, social media post, etc. the first time it’s mentioned. All the more reason to plug each piece of content on different channels and different ways!
Here are a few ideas on HOW to repurpose your content:
Moral of the story: There are sooo many interesting and creative ways to reach your customers: blog posts, videos (short form and long form!), podcasts, webinars, e-books, digital courses, email newsletters, and more. Find NEW ways to use OLD content, so you’re not constantly riding the content creation wheel.
As always, I feel like this is a topic I could probably share A LOT more information on, but I’m trying to make a conscious effort to keep these blog posts a little shorter! If you made it this far, I appreciate you! 🙂
Please share this with a friend who’s in business and could use a little help with repurposing their marketing content! And be sure to check out my blog post on building a loyal audience that trusts you HERE. It’s a good one!
There’s a graphic below if you want to pin this on Pinterest!