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xo, hope

This corner of the website is very important to our owner and founder Hope, as blogging was a huge stepping stone to where she is today. Enjoy our various content about social media, entrepreneurship, and more personal topics from hope.

the full post

Full disclosure: I wrote this blog post a long time ago and it was stuck in my Drafts. But I’ve recently had a few questions about my thoughts on this, so it reminded me to share this! Today’s blog post is all about engagement pods! If you’re not sure what an engagement pod is, it’s […]

marketing

April 11, 2019

Instagram Engagement Pods: Good or Bad?

Image of phones on top of white desk
the full post

I shared something on my Instagram Stories about how it still sometimes blows my mind that I escaped my 9-5 cubicle job to work for myself, make more money, and work from home, cuddled up in a blanket most days. I also shared that I now work WAY harder and I work longer hours… but […]

business

April 4, 2019

How To Start A “Side Business” and Grow It Into a Full-Time Career

the full post

We’ve alllll fallen into the trap of worrying about how many “followers” we have on our Facebook, Instagram, Pinterest, blog, etc. While it’s a good number to keep track of, it’s not the most important one. The metric that you should pay more attention to is your engagement. Specifically, I recommend tracking your engagement rate! […]

business, marketing

March 14, 2019

What’s more important? Followers or Engagement?

Blog post on Followers vs. Engagement
the full post

To “create” means to bring something into existence. In the content creation world, this means taking your OWN photos, writing your OWN content, making your OWN videos, creating your OWN designs, etc. To “curate” content means to find, source, organize, and share someone else’s content on a relevant topic. A few examples:– A hair salon […]

business, marketing

January 9, 2019

Creating vs. Curating Content: How to Avoid Copyright Infringement on Social Media

social media copyright infringement

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