xo, hope

This corner of the website is very important to our owner and founder Hope, as blogging was a huge stepping stone to where she is today. Enjoy our various content about social media, entrepreneurship, and more personal topics from hope.

the full post

Ahhh, “authentic” is such a trendy word on social media right now, but it’s truly proving to be more and more important in your social media strategy. Everyone is saying “be authentic” on social media, but if you’re wondering HOW to actually do that, I’m here to provide some tips for you. Upping your authenticity […]

business, marketing

February 10, 2020

7 Ways to Be More Authentic on Social Media

the full post

If you’re running a business, you know that social media is SUCH a powerful tool to reach your customers, essentially for free. Yes, it comes with frustrations, algorithm changes, “noise”, and new tools to learn constantly… but where else can you reach THAT MANY people for free every day?! So, take social media as a […]

business, marketing

December 31, 2019

7 Ways to Improve Your Social Media Strategy in 2020

photo of young businesswoman posing against wall
the full post

A few months ago, as I started sharing more about my business on Instagram, I started a little series called “Instagram Bio Audits”. I asked people to comment on a post or send me a DM if they would like help creating an Instagram Bio that would pass the “5-second test”. In other words, I […]

business, marketing

September 18, 2018

How to Write an Instagram Bio that Converts

the full post

Sometimes, when creating content for Instagram Stories, I find myself in a rut. If I want to make sure I’m not all business, all of the time, what else should I be sharing about me and my life? Well, the new Instagram Stories Question Sticker is a great new way to create unique content, build […]

business, marketing

August 20, 2018

5 ways the new Instagram Stories Question Sticker can build your business

Thanks, You'll be added to our newsletter