Ahhh, “authentic” is such a trendy word on social media right now, but it’s truly proving to be more and more important in your social media strategy. Everyone is saying “be authentic” on social media, but if you’re wondering HOW to actually do that, I’m here to provide some tips for you. Upping your authenticity […]

If you’re running a business, you know that social media is SUCH a powerful tool to reach your customers, essentially for free. Yes, it comes with frustrations, algorithm changes, “noise”, and new tools to learn constantly… but where else can you reach THAT MANY people for free every day?! So, take social media as a […]

I’ve gotten so many questions about how I edit my Instagram photos! This kind of makes me laugh because I don’t spend a lot of time or effort editing my photos. The main reason why I edit them AT ALL is because I want to achieve a cohesive look for my brand – which is […]

A few months ago, as I started sharing more about my business on Instagram, I started a little series called “Instagram Bio Audits”. I asked people to comment on a post or send me a DM if they would like help creating an Instagram Bio that would pass the “5-second test”. In other words, I […]