categories

Business

marketing

xo, hope

This corner of the website is very important to our owner and founder Hope, as blogging was a huge stepping stone to where she is today. Enjoy our various content about social media, entrepreneurship, and more personal topics from hope.

the full post

In the busy world of social media, merely posting content isn’t enough. An effective engagement strategy is crucial for building trust, broadening your network, and positioning yourself as a thought leader. Here’s why engagement matters and how you can make a significant impact with just 10-15 minutes per day.

business, marketing

November 15, 2023

Building Trust and Broadening Your Network with a Strategic Social Media Engagement Plan

woman working at laptop with latte
the full post

Ahhh, “authentic” is such a trendy word on social media right now, but it’s truly proving to be more and more important in your social media strategy. Everyone is saying “be authentic” on social media, but if you’re wondering HOW to actually do that, I’m here to provide some tips for you. Upping your authenticity […]

business, marketing

February 10, 2020

7 Ways to Be More Authentic on Social Media

the full post

If you’re running a business, you know that social media is SUCH a powerful tool to reach your customers, essentially for free. Yes, it comes with frustrations, algorithm changes, “noise”, and new tools to learn constantly… but where else can you reach THAT MANY people for free every day?! So, take social media as a […]

business, marketing

December 31, 2019

7 Ways to Improve Your Social Media Strategy in 2020

photo of young businesswoman posing against wall
the full post

I’ve gotten so many questions about how I edit my Instagram photos! This kind of makes me laugh because I don’t spend a lot of time or effort editing my photos. The main reason why I edit them AT ALL is because I want to achieve a cohesive look for my brand – which is […]

marketing

November 28, 2018

How I Edit My Photos for Instagram

how to edit photos for instagram

Thanks, You'll be added to our newsletter