If you haven’t yet bought into social media for business, I’m hoping this simple story will change your mind. If you don’t use social media to promote your products and services, the very least you can do is provide stellar customer service and ensure your buyers have a fantastic experience with your brand.

Check out the social pages of any major restaurant, clothing store, or service-related company, and you’re bound to find negative comments and reviews. Before you say, “Can’t I just delete them from the page and pretend they never happened?”… let’s take a step back.