July is here! Many of our clients are in full swing with the busyness of wedding season! July is the heart of summer, and it brings so many fun activities to share on your social media pages. While Instagram has been undergoing lots of changes lately (and glitches), the summer brings so many fun activities to allow you to document and connect with your audience. So don’t be discouraged with Instagram mishaps or low engagement right now… Do your best to stay consistent! Through wedding season, boating season, patio season, cookouts, outdoor workouts, and more… keep it light and fun on your social media pages during this time. Here are some ideas for you to use in July!

July is…

National Ice Cream Month

National Make a Difference to Children Month

July 2nd is Made in the USA Day

July 4th is Fourth of July

July 8th is Be a Kid Again Day

July 11th is All American Pet Photo Day

July 17th is National Ice Cream Day

July 17th is World Emoji Day

July 20th is International Chess Day

July 24th is Tequila Day

July 24th is Tell an Old Joke Day

July 25th is Hire a Veteran Day

July 25th is Wine and Cheese Day

July 30th is Share a Hug Day

As always, ONLY use these national days and content ideas if you can come up with something that’s completely true and relevant to your brand. Before using one of these national days, ask yourself, “Why does my business/brand care about this holiday?”. If you can’t answer that clearly, then skip it! It’s so important to have a personal brand tie-in to every piece of content you share.

Looking for some more evergreen (share anytime – not just in July!) social media content ideas? These are some easy ones you can always fall back on:

• Address a problem that your ideal customer has and provide them with the solution (what you offer!) Discuss why your product/service is the solution.
• Answer a Frequently Asked Question from your ideal customer.
• Provide a free tip or piece of value that will help you build trust with your ideal customer.
• Share a lesson learned throughout your business journey.
• Share a recent business accomplishment that you’re proud of and thank your customers/clients for helping make it possible!
• Share a customer/client testimonial or tell a story of how you helped them. Include a CTA (call to action) that promotes your website or offer.

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