Ahhh, “authentic” is such a trendy word on social media right now, but it’s truly proving to be more and more important in your social media strategy. Everyone is saying “be authentic” on social media, but if you’re wondering HOW to actually do that, I’m here to provide some tips for you. Upping your authenticity […]

As social media becomes more and more “crowded”, engagement can easily decline. When your engagement (likes, comments, shares, saves, and even one-on-one conversations in the DMs) declines, it can be frustrating, to say the least. But I’ve seen WAY TOO MANY people let that frustration get the best of them, causing them to throw in […]

If you’re running a business, you know that social media is SUCH a powerful tool to reach your customers, essentially for free. Yes, it comes with frustrations, algorithm changes, “noise”, and new tools to learn constantly… but where else can you reach THAT MANY people for free every day?! So, take social media as a […]

Well, I have officially been a full-time entrepreneur for a little over 1 year. I also ran my business as a side gig for 1 year while I was still at a cozy salary job with benefits and stability, but then I took the big, scary risk in November of 2018 to go full-time and […]